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PS Stars – a FREE loyalty scheme coming late September

During Sony’s State of Play on Tuesday, Sony gave us a look at some of the first “digital collectibles” that’ll be available as rewards for its PlayStation Stars loyalty program. The items — which Sony insists are not NFTs or based on the blockchain — are basically little virtual statues of devices like the PlayStation 3 and the PocketStation PDA / handheld gaming device, as well as characters from games like Ape Escape 2, and Sony mascots like Polygon Man.

The cool rewards are a free to join loyalty scheme for fans named PlayStation Stars, which will offer rewards, mascots, virtual statues and PS Store wallet funds and games as mentioned here last month. 

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collectibles will be provided as a way to commemorate past activities, achievements, or product ownership. They range in rarity, just like the actual products on which they are based or the effort required to earn them
Grace Chen (PlayStation VP)

Also a new reward called “digital collectibles.” Collectibles are digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished devices that tap into Sony’s history of innovation. There will always be a new collectible to earn, an ultra rare collectible to strive for, or something surprising to collect just for fun.

One of the first campaigns is “Hit Play/1994,” where members who correctly launch games that match song-based clues to receive a special collectible. More campaign details to are to be announced.

PlayStation Stars will first launch on the PlayStation App and expand to the console platform in the future. PlayStation Stars  will launch in most markets starting later this month with Asia (including Japan), and then America,UK and Europe to follow a week later.

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